Experience

25+ years across enterprise IT — delivery, pre-sales, strategy, and adoption.

I’ve worn most of the hats — architect, consultant, pre-sales SA, strategist, and now adoption services architect. Below is the trajectory, the recognition, and the toolkit.

Selected recognition

$200M / 5-year strategic transformation deal

Architected the executive business case for the largest deal in territory — quantifying $1.2B+ in customer business value ($300M developer efficiency, $400M reduced hardware costs, $100M cloud operations efficiency).

Broadcom/VMware President's Club, 2020

Top-tier recognition for individual contributors who materially influenced strategic revenue.

Strategist of the Year, 2019

Named top Business Solution Strategist company-wide; Strategist of the Quarter on two additional occasions.

Career timeline

2024 — Present

Current

Platform Adoption Services Architect

Broadcom (formerly VMware) · Palo Alto, CA / Remote — Houston, TX

Lead customer adoption of the VMware Cloud Foundation (VCF) platform across the TOLA and Midwest regions. Engage customers post-purchase to translate Broadcom and VMware investments into rapid, measurable value — orchestrating delivery across internal services, customer-purchased professional services, and partner resources.

  • Helped 24+ enterprise customers successfully adopt and implement VCF, combining internal Broadcom and partner services to accelerate time-to-value.
  • Run technical and outcome-focused workshops with customer leadership to assess current footprint, define future state, and produce actionable adoption roadmaps.
  • Translate VCF capabilities into customer business outcomes — platform consolidation, operational efficiency, developer productivity, and risk reduction.
  • Orchestrate cross-organizational delivery across Broadcom services, customer teams, and certified partners to keep adoption engagements on track.
  • Serve as the customer's trusted technical advisor through the adoption journey and feedback channel back into Broadcom services leadership.

2016 — 2024

Senior Staff Business Solution Strategist

Broadcom (formerly VMware) · Houston, TX

Regional strategist for Enterprise and Strategic accounts across TOLA (Texas, Oklahoma, Louisiana, Arkansas). Partnered with AEs, SAs, and CSMs to translate customer business priorities into multi-year transformation strategies aligned to the Broadcom/VMware portfolio.

  • Led executive-level business case development, translating customer KPIs (TCO, time-to-market, developer productivity) into multi-year value narratives that justified strategic investments.
  • Anchored CIO and CTO-level customer engagements — framing technology decisions in the language of finance, risk, and competitive advantage.
  • Coached and enabled account teams on outcome-based selling and strategic deal construction; mentored newer strategists across adjacent regions.
  • Led account planning and territory strategy sessions for the region's largest opportunities.
  • Influenced portfolio messaging by feeding regional customer insights back into product marketing and sales enablement.

2014 — 2016

Senior Staff Solutions Architect, Pre-Sales

Broadcom (formerly VMware) · Houston, TX

Pre-sales technical lead for named Strategic and Enterprise accounts. Transitioned from delivery into pre-sales to bring real implementation experience into the customer's buying conversation.

  • Owned technical strategy for a portfolio of high-value customers — discovery, solution design, executive briefings, POCs, and competitive positioning.
  • Built services-led sales motions that paired licensing decisions with the operational transformation work required to realize value.
  • Acted as the technical conscience in deal pursuit, ensuring proposed architectures were deliverable, supportable, and aligned to the customer's operating model.

2012 — 2014

Senior Consulting Architect, Professional Services

VMware · Houston, TX

Senior architect in VMware Professional Services, designing and delivering enterprise private cloud (SDDC) implementations for Fortune 500 customers. Full-stack architect responsible for the working private cloud at handoff — compute, storage, networking, automation, operations, and cost management.

  • Architected and deployed private clouds spanning vSphere, vSAN, NSX, vRealize/Aria Automation, Aria Operations, Aria Log Insight, vRealize Business for Cloud, and Site Recovery Manager.
  • Mentored colleagues across the Cloud Management practice and contributed to delivery methodology, intellectual capital, and Service Delivery Kits used by field consultants globally.
  • Engaged with customer operations leadership on capacity, performance, incident, and problem management process integration.

Oct 2005 — Jul 2012

Professional Services Architect / Program Manager

NetApp · Sunnyvale, CA

Global Professional Services lead for NetApp's management, operations, and orchestration/automation products. Program-managed delivery methodology, training, and field readiness for OnCommand Insight and Workflow Automator.

  • Built and ran the global enablement program for storage management consultants — curriculum, certification, metrics, and corrective-action plans.
  • Acted as escalation SME for field engineers, consultants, account teams, and pre-sales engineers across the regions.
  • Facilitated customer workshops mapping deployed solutions into ITIL processes — capacity, availability, financial, incident, problem, and configuration management.

Jul 2004 — Oct 2005

Systems Engineer

Avanade · Houston, TX

Led multiple Avanade and joint Accenture/Avanade engagements focused on enterprise Microsoft platforms, directory services, and infrastructure compliance.

  • Architected consolidated messaging platform and migration tooling for a 50,000-mailbox airline.
  • Designed consolidated directory service strategy across dozens of user repositories for a major energy services company.
  • Led a joint Accenture/Avanade team bringing global Windows infrastructure into Sarbanes-Oxley compliance for a global energy provider.

Sep 2000 — Jul 2004

Advisory IT Consultant

IBM Global Services · Houston, TX

Senior consultant for Microsoft messaging and operations management products, leading multi-customer engagements across messaging migration, consolidation, and global deployment.

  • Architected messaging consolidation for a major semiconductor manufacturer, migrating from Lotus Domino to Microsoft Exchange.
  • Led engineer team in Exchange 5.5 to Exchange 2000 migration for a national call center operator.
  • Led global team deploying server solutions across data centers in the US, France, and Singapore.

Prior experience available on request.

Core competencies

Strategic Sales & GTM

  • Executive Business Case Development
  • Value Engineering
  • Outcome-Based Selling
  • Account Planning
  • Territory Strategy
  • CXO Engagement
  • Deal Strategy & Influence

Enablement & Leadership

  • Account Team Coaching (AEs, SAs, CSMs)
  • Strategist Mentorship
  • Cross-Functional Collaboration
  • Customer Workshop Facilitation
  • Thought Leadership

Private & Hybrid Cloud

  • VMware Cloud Foundation (VCF)
  • vSphere · vSAN · NSX
  • Aria Operations / Automation / Logs / Business
  • Site Recovery Manager
  • Tanzu

IT Operations & Process

  • ITIL v4
  • Capacity & Availability Management
  • Incident & Problem Management
  • ITSM Integration
  • FinOps / Showback & Chargeback

Architecture & Frameworks

  • TOGAF
  • Enterprise Architecture
  • Reference Architecture Design
  • Solution Sizing
  • Multi-Site DR Design

Industries served

  • Energy & Utilities
  • Financial Services
  • Telecommunications
  • Manufacturing
  • Public Sector
  • Entertainment
  • Healthcare

Certifications

  • VMware Certified Professional — Data Center Virtualization (VCP-DCV)
  • ITIL v4 Foundation
  • TOGAF 9 Foundation
  • MCSE — Windows Server 2003 / 2000 (legacy)