Experience
25+ years across enterprise IT — delivery, pre-sales, strategy, and adoption.
I’ve worn most of the hats — architect, consultant, pre-sales SA, strategist, and now adoption services architect. Below is the trajectory, the recognition, and the toolkit.
Selected recognition
$200M / 5-year strategic transformation deal
Architected the executive business case for the largest deal in territory — quantifying $1.2B+ in customer business value ($300M developer efficiency, $400M reduced hardware costs, $100M cloud operations efficiency).
Broadcom/VMware President's Club, 2020
Top-tier recognition for individual contributors who materially influenced strategic revenue.
Strategist of the Year, 2019
Named top Business Solution Strategist company-wide; Strategist of the Quarter on two additional occasions.
Career timeline
2024 — Present
CurrentPlatform Adoption Services Architect
Broadcom (formerly VMware) · Palo Alto, CA / Remote — Houston, TX
Lead customer adoption of the VMware Cloud Foundation (VCF) platform across the TOLA and Midwest regions. Engage customers post-purchase to translate Broadcom and VMware investments into rapid, measurable value — orchestrating delivery across internal services, customer-purchased professional services, and partner resources.
- •Helped 24+ enterprise customers successfully adopt and implement VCF, combining internal Broadcom and partner services to accelerate time-to-value.
- •Run technical and outcome-focused workshops with customer leadership to assess current footprint, define future state, and produce actionable adoption roadmaps.
- •Translate VCF capabilities into customer business outcomes — platform consolidation, operational efficiency, developer productivity, and risk reduction.
- •Orchestrate cross-organizational delivery across Broadcom services, customer teams, and certified partners to keep adoption engagements on track.
- •Serve as the customer's trusted technical advisor through the adoption journey and feedback channel back into Broadcom services leadership.
2016 — 2024
Senior Staff Business Solution Strategist
Broadcom (formerly VMware) · Houston, TX
Regional strategist for Enterprise and Strategic accounts across TOLA (Texas, Oklahoma, Louisiana, Arkansas). Partnered with AEs, SAs, and CSMs to translate customer business priorities into multi-year transformation strategies aligned to the Broadcom/VMware portfolio.
- •Led executive-level business case development, translating customer KPIs (TCO, time-to-market, developer productivity) into multi-year value narratives that justified strategic investments.
- •Anchored CIO and CTO-level customer engagements — framing technology decisions in the language of finance, risk, and competitive advantage.
- •Coached and enabled account teams on outcome-based selling and strategic deal construction; mentored newer strategists across adjacent regions.
- •Led account planning and territory strategy sessions for the region's largest opportunities.
- •Influenced portfolio messaging by feeding regional customer insights back into product marketing and sales enablement.
2014 — 2016
Senior Staff Solutions Architect, Pre-Sales
Broadcom (formerly VMware) · Houston, TX
Pre-sales technical lead for named Strategic and Enterprise accounts. Transitioned from delivery into pre-sales to bring real implementation experience into the customer's buying conversation.
- •Owned technical strategy for a portfolio of high-value customers — discovery, solution design, executive briefings, POCs, and competitive positioning.
- •Built services-led sales motions that paired licensing decisions with the operational transformation work required to realize value.
- •Acted as the technical conscience in deal pursuit, ensuring proposed architectures were deliverable, supportable, and aligned to the customer's operating model.
2012 — 2014
Senior Consulting Architect, Professional Services
VMware · Houston, TX
Senior architect in VMware Professional Services, designing and delivering enterprise private cloud (SDDC) implementations for Fortune 500 customers. Full-stack architect responsible for the working private cloud at handoff — compute, storage, networking, automation, operations, and cost management.
- •Architected and deployed private clouds spanning vSphere, vSAN, NSX, vRealize/Aria Automation, Aria Operations, Aria Log Insight, vRealize Business for Cloud, and Site Recovery Manager.
- •Mentored colleagues across the Cloud Management practice and contributed to delivery methodology, intellectual capital, and Service Delivery Kits used by field consultants globally.
- •Engaged with customer operations leadership on capacity, performance, incident, and problem management process integration.
Oct 2005 — Jul 2012
Professional Services Architect / Program Manager
NetApp · Sunnyvale, CA
Global Professional Services lead for NetApp's management, operations, and orchestration/automation products. Program-managed delivery methodology, training, and field readiness for OnCommand Insight and Workflow Automator.
- •Built and ran the global enablement program for storage management consultants — curriculum, certification, metrics, and corrective-action plans.
- •Acted as escalation SME for field engineers, consultants, account teams, and pre-sales engineers across the regions.
- •Facilitated customer workshops mapping deployed solutions into ITIL processes — capacity, availability, financial, incident, problem, and configuration management.
Jul 2004 — Oct 2005
Systems Engineer
Avanade · Houston, TX
Led multiple Avanade and joint Accenture/Avanade engagements focused on enterprise Microsoft platforms, directory services, and infrastructure compliance.
- •Architected consolidated messaging platform and migration tooling for a 50,000-mailbox airline.
- •Designed consolidated directory service strategy across dozens of user repositories for a major energy services company.
- •Led a joint Accenture/Avanade team bringing global Windows infrastructure into Sarbanes-Oxley compliance for a global energy provider.
Sep 2000 — Jul 2004
Advisory IT Consultant
IBM Global Services · Houston, TX
Senior consultant for Microsoft messaging and operations management products, leading multi-customer engagements across messaging migration, consolidation, and global deployment.
- •Architected messaging consolidation for a major semiconductor manufacturer, migrating from Lotus Domino to Microsoft Exchange.
- •Led engineer team in Exchange 5.5 to Exchange 2000 migration for a national call center operator.
- •Led global team deploying server solutions across data centers in the US, France, and Singapore.
Prior experience available on request.
Core competencies
Strategic Sales & GTM
- Executive Business Case Development
- Value Engineering
- Outcome-Based Selling
- Account Planning
- Territory Strategy
- CXO Engagement
- Deal Strategy & Influence
Enablement & Leadership
- Account Team Coaching (AEs, SAs, CSMs)
- Strategist Mentorship
- Cross-Functional Collaboration
- Customer Workshop Facilitation
- Thought Leadership
Private & Hybrid Cloud
- VMware Cloud Foundation (VCF)
- vSphere · vSAN · NSX
- Aria Operations / Automation / Logs / Business
- Site Recovery Manager
- Tanzu
IT Operations & Process
- ITIL v4
- Capacity & Availability Management
- Incident & Problem Management
- ITSM Integration
- FinOps / Showback & Chargeback
Architecture & Frameworks
- TOGAF
- Enterprise Architecture
- Reference Architecture Design
- Solution Sizing
- Multi-Site DR Design
Industries served
- Energy & Utilities
- Financial Services
- Telecommunications
- Manufacturing
- Public Sector
- Entertainment
- Healthcare
Certifications
- ★VMware Certified Professional — Data Center Virtualization (VCP-DCV)
- ★ITIL v4 Foundation
- ★TOGAF 9 Foundation
- ★MCSE — Windows Server 2003 / 2000 (legacy)